Brand design is an ever-increasing tool used to promote and entice audiences by brands. A successful brand design creates a memory or feeling for the spectator. When you flip through magazines, drive to work or shop you consume hundreds of brand designs without even realising it.
Here are five examples of successful brand design:
With its big golden arches representing the M word and its jingle “I’m loving it”, McDonalds is a global leading food service retailer with a brand design that is recognised by people across the world and which continues to grow in popularity.
Who could forget Cathy Freeman’s sprint to the finish line or Thorpie’s stroke and energetic fist pump when he won the 200 metres men’s freestyle. With its five interlocking rings and simple design, the Olympics logo is a unique and inspirational sign recognised by millions.
Microsoft’s distinctive brand design represents their passion for technology and high quality of customer satisfaction making Microsoft a high contender in business awareness.
Coca-Cola’s distinctive cursive script has spread the thirst around with its top selling franchise and global approval. As a global leader in the beverage industry, the Coca-Cola industry sells many products which maintain widespread popularity.
The sleek apple design represents a multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The munched on apple is branded on all related products and has become internationally recognised.<< Back to blog