Case Studies / Kids Under Cover
Digital
Sharing the good work of a great brand
Defining an online footprint to gain exposure, improve engagement and increase donations
The Task
As a not-for-profit organisation dedicated to preventing youth homelessness, Kids Under Cover needed help defining their online footprint in order to gain exposure, improve engagement and increase donations.
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Initially, to understand the target audiences of the Kids Under Cover brand we plotted user journeys.
We then used experience to inform a new website that is more responsive and provides an emotional connection between the organisation and its audience, while also simplifying the donation journey.
With a significant increase in website traffic following the website redevelopment, Kids Under Cover is able to continue telling its story effectively online – gaining cut through with each of their distinct audiences and remaining a leader in youth homelessness prevention in Australia.
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