Lumley Finance

Situation

Lumley Finance provides insurance premium and professional fee funding solutions across Australia. They required a digital marketing strategy to communicate the advantages they can provide to business processes and operations.

Task

Educate and motivate brokers about the business benefits they can gain from the Lumley Finance e-Signature. Create a campaign concept to communicate the launch of e-Signatures, a product that fundamentally assists brokers by streamlining the handling, lodging and contractual process.

Result

A print and online direct mail campaign sent to brokers promoting Lumley Finance’s innovative new tool and Lumley Finance’s positioning in the market.