Author name: Uberbrand

Bachelor’s Handbag anyone?

CREATIVE & DESIGN / BRAND STRATEGY Bachelor’s Handbag anyone?? “Do you reckon language is dying or evolving? Some words lose their meaning & potency, while new phrases are emerging.”  On one side, there’s the drone of #corporatespeak – ‘strategy,’ ‘bandwidth,’ & ‘leverage’ are so overused they’ve lost their potency. Sounding more like part a formula …

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ALI Group

Case Studies / ALI Group Communications Building a global portfolio VIEW WEBSITE Envisioning natural health The Task ALI Group, a market leader in protecting Australian home and property buyers, were experiencing a lack of flexibility, searching for more layers to the brand to further reach their customers.    Having rebranded a few years prior, the …

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Imaginenation

Case Studies / Imaginenation Brand Strategy / Design / Communication / Digital Challenging preconceptions VIEW WEBSITE What it means to be truly innovative The Task Innovation is one of the most overused words in businesses today. To keep up with a changing world, business leaders have been told to ‘innovate’. However, no one knows what …

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Kids Under Cover

Case Studies / Kids Under Cover Digital Sharing the good work of a great brand VIEW WEBSITE Defining an online footprint to gain exposure, improve engagement and increase donations The Task As a not-for-profit organisation dedicated to preventing youth homelessness, Kids Under Cover needed help defining their online footprint in order to gain exposure, improve …

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Prospa

Case Studies / Prospa Brand Strategy / Communications On your side VIEW WEBSITE Small businesses, the heart of it The Task Onto something big   Prospa has established itself as the leading online lender to SMEs in Australia.   Prospa works from a simple insight – when operating a small business, owners need financial partners …

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SFI

Case Studies / SFI Brand Strategy / Design / Communication Building a global portfolio VIEW WEBSITE Envisioning natural health The Task A consolidated approach   Soho Flordis International (SFI) has a vision to be a global natural healthcare brand.   After acquiring a diverse range of brands in different markets, SFI needed to connect them …

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New Horizons

Case Studies / New Horizons Brand Strategy / Design / Communication / Digital Wellbeing done well VIEW WEBSITE At the forefront of the wellbeing sector The Task Australians with disabilities now have unprecedented choice when it comes to choosing service providers, as part of the National Disability Insurance Scheme (NDIS). This development created a new …

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