The Art of Perception: Mastering the Elements of Visual Storytelling in Photography

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS The Art of Perception: Learning the Elements of Visual Storytelling DAN RATNER on 13/05/2024 | Photography by Dan Ratner “As the sun’s final rays pierce through the storm clouds, Sydney’s Centennial Park transforms into a theatre of natural spectacle. Bats, […]

Framed for the Scroll: The Intersection of Art, Artists, Audience, and Social Media

Services Case Studies Insights About Contact X INSIGHTS / DESIGN & PHILOSOPHY BACK TO POSTS Framed for the Scroll: The Intersection of Art, Artists, Audience, and Social Media DAN RATNER on 3/05/2024 | Photography by Dan Ratner “It’s a wet and rainy evening at the Michael Reid Gallery, the atmosphere is charged with the evocative […]

Pendal

Services Case Studies Insights About Contact X https://uberbrand.com.au/wp-content/uploads/2024/04/Pendal-Hero-Online-20191017_1080p.mp4https://uberbrand.com.au/wp-content/uploads/2024/04/Pendal-Hero-Online-20191017_1080p-M.mp4 AN INVESTMENT MANAGER THAT TRULY CARES Pendal is a group of independent, global investment managers focused on helping more people experience the outcomes of good investment CLIENT Pendal SECTOR Funds Management SERVICES Brand strategy, tone of voice, visual identity, asset templates, brand shoot Read more Brand StrategyWe […]

The Threads of Change: Weaving Brand Strategy Through the Fabric of Technological Revolutions

Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS The Threads of Change: Weaving Brand Strategy Through the Fabric of Technological Revolutions Uberbrand on 16/4/2024 “Imagine you are weaving a tapestry, where each thread represents a different era of technological innovation: the coarse linen of the Industrial Revolution, the vibrant silks […]

A Question of Creativity? As the World Changes (Again)

Services Case Studies Insights About Contact X INSIGHTS / CREATIVITY & DESIGN BACK TO POSTS A QUESTION OF CREATIVITY? AS THE WORLD CHANGES (AGAIN) Uberbrand on 5/3/2024 “My journey into the creative realm was an immersion into the sanctuaries of Sydney’s creative maestros, a rite of passage marked by observation and inspiration rather than direct […]

Uberbrand Celebrates its 3rd Win at the Australian Business Awards

Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS UBERBRAND CELEBRATES ITS 3RD WIN AT THE AUSTRALIAN BUSINESS AWARDS Uberbrand on 3/08/2018 “uberbrand has again been recognised as an ABA100 winner in The Australian Business Awards for Brand Management.” We’re proud to have been awarded the prestigious ABA100 Australian Business Award […]

4 Tips for Brands who Want to be Socially Conscious

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS 4 TIPS FOR BRANDS WHO WANT TO BE SOCIALLY CONSCIOUS Uberbrand on 18/07/2018 “Brands and social consciousness: it’s about authenticity, delicacy and proactivity.” Whilst social consciousness in BRANDING AND MARKETING might not be anything new, it’s safe to say that we’re in […]

Game Over – What Can we Learn from the Death of a Brand

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS GAME OVER – WHAT CAN WE LEARN FROM THE DEATH OF A BRAND Uberbrand on 4/07/2018 “Generations mourn as an institution of fun closes all stores in the US, UK and Australia. But what can brands learn from Toys ‘R’ […]

Trend-Spotting: Brands Killing it With Self-Reflection

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS TREND-SPOTTING: BRANDS KILLING IT WITH SELF-REFLECTION Uberbrand on 27/06/2018 “Brands are taking a long, hard look at themselves, presenting self-reflective campaigns that are witty and original.” As consumers become more sceptical of advertising in its traditional forms, the playing field […]

How Smart Brands Turned Sydney Vivid Into a Golden Opportunity

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW SMART BRANDS TURNED SYDNEY VIVID INTO A GOLDEN OPPORTUNITY Uberbrand on 20/06/2018 “Branded experiences and creative thinking meant that 2018’s Sydney Vivid Festival was a special one for companies as well as the public.” The 10th anniversary of Vivid […]