Better Life

Re-establishing an icon

Asteron Life (part of the Suncorp Group) has a heritage that harps back over 175 years. Making it one of Australia’s oldest insurers.

As the market for life insurance continues to evolve, Asteron needed to re-establish itself as a leading provider amongst its financial advice audience.

The aim was to encourage conversation around their brand proposition by highlighting its history and achievements.

Asteron Life Brochure

Informed flexibility

As one of the oldest life insurers in Australia, Asteron has the experience to make informed decisions.

Furthermore, not weighed down by size, allows Asteron to operate from a unique space that lets is balance scale and agility.

Demonstrated by its ability to implement quickly and effectively. As a result, Asteron Life can provide better quality products, initiate conversation and drive market innovation.

The better alternative

From these insights a refined visual identity, segmentation programme and marketing collateral has been created.

The sum of which unequivocally establishes Asteron Life as a premium quality, genuine alternative.

Asteron Life Website Tab View

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