The focus on ‘us’
uberbrand created a brand and values training program for its employees, which also strengthened opportunities for employees to be recognised for delivering on the defined brand values.
These employees could become brand ambassadors.
uberbrand complemented the training program with a unique internal visual identity and brand mascot that was fun and engaging. It focused on the ‘us’ in Cuscal, and included imagery that was plastered throughout the company’s premises as a constant reminder for employees.
Developing the employee proposition
The business already had a rewards and recognition system in place, which uberbrand could integrate into the organisational culture to bring it to life.
To do this, uberbrand needed to develop a brand strategy and a refreshed visual identity.
uberbrand investigated what it meant to work for a company like Cuscal, to identify the unique positive attributes, behaviours, and values that Cuscal could champion.
Strategy
Brand research, brand strategy, brand architecture & brand portfolio, value proposition development and brand naming.
Design
Logo development, visual identity systems, brand guidelines & brand management, collateral production and rollout.
Digital
Ideation & innovation, user experience design, digital design, multi-platform development, digital marketing and automation.
Communications
Communication strategy, communication guidelines, tone of voice systems, key content, taglines & external positioning, brand narratives & stories, copywriting and content creation.
Creative
Campaign creative ideation, campaign development, production services, customer experience and engagement
