Case Study – Grant Samuel

Maintaining relevance

Grant Samuel is a leading independent corporate advisory group. They work with public and private companies, family-owned enterprises and entrepreneurs to define and improve value. As the market for corporate advisory services continues to evolve. It places pressure on organisations like Grant Samuel to update and maintain relevance, whilst still remaining true to who they are.


Light & shade

By shifting the narrative from what they do to who they are, Grant Samuel can elevate the conversation to better position itself. The challenge was to do this whilst still keeping in line with its discrete and understated personality.

A stronger, defined brand

As a result of research and brand workshops, we defined the competitive positioning, brand model and brands essence.

This was then translated into a new brand identity.

Brought to life through a redeveloped website, communications assets, profiles, boilerplate content and brand books.

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