Case Study – ImagineNation
Challenging preconceptions
ImagineNation provides innovation consulting, education and coaching for businesses.
As a result they are helping people to be, think and act differently to drive innovation in Australia and around the world.
Semantic satiation of innovation
Innovation is one of the most overused word in businesses today.
To keep up with a changing world, business leaders have been told to ‘innovate’. However, no one knows what it means to be innovative. Instead, businesses are using systematic thinking to deliver incremental change.
It’s not enough to be disruptive, which consequently is another overused word. ImagineNation needed to disrupt the way people think about innovation.
True innovation
uberbrand collaborated with ImagineNation to educate the market on what it means to be truly innovative. This was a delicate task for its communications.
uberbrand developed communications that bridged the gap between the way people talked about innovation and how ImagineNation talked about it.
This was achieved through clear, consistent and convincing communications, that challenge traditional thinking in an accessible and non-confrontational way.
True innovation
uberbrand collaborated with ImagineNation to educate the market on what it means to be truly innovative.
This was a delicate task for its communications.
uberbrand developed communications that bridged the gap between the way people talked about innovation and how ImagineNation talked about it.
This was achieved through clear, consistent and convincing communications, that challenge traditional thinking in an accessible and non-confrontational way.
