IP Australia is the sole government body responsible for administering intellectual property rights and legislation.
With a wide and diverse audience internally and externally, IP Australia needed a refreshed and meaningful brand identity to help transform itself across all touchpoints.
The thinking
By mapping customer types, uberbrand created a brand architecture that allowed people to connect with IP Australia no matter the stage of their IP understanding.
Taking a lead from the brand architecture, a visual and verbal brand were developed. The outputs help IP Australia to communicate meaningfully with each audience group – heroing the organisation’s vital role in facilitating innovation.
The outcome
The identity has been applied across all IP Australia’s key touchpoints including a customer centric website and tools.
Visual identity systems, brand guidelines, brand management, collateral production and rollout.
Digital
Digital design.
Communications
Communication strategy, communication guidelines, tone of voice systems, key content, taglines & external positioning, brand narratives & stories, copywriting and content creation.
Creative
Production services.
“uberbrand facilitated the development of a brand strategy and visual identity that helped us tell our story in a fun, authentic and compelling way."
Heather M.
- Assistant Director - Corporate Engagement, IP Australia
