Shaking things up

Changing the status quo

Over the past ten years, Kelly+Partners has been establishing itself as the accountancy for business owners in Sydney.

In 2017, culminating in its Initial Public Offering (IPO), we helped them take their unique position to market through a renewed visual identity, above the line, activations, TV, press, digital and outdoor campaigns.

Helping to create a buzz around Kelly+Partners, to drive impact via a brand and advertising campaign that drove understanding and explained the benefits of Kelly+Partners for its customers.

Kelly+Partner Statement

‘Kelly+Partners, for business owners going somewhere’

Kelly+Partners stays focused by working for business owners – single-minded, process, responsive, better, faster.

A direct tone of voice helps to make it clear that Kelly+Partners understands business owners and their business.

Powerful visuals with immediate impact

Having developed the brand and refreshed brand, visual identity, and messaging we then collaborated with renowned illustrator Noma Bar to create advertising which strongly featured the Kelly+Partners brand alongside visual puns with hidden meanings.

Designed with powerful visuals for immediate impact, the illustrations also contain deeper meaning.

Kelly+Partner Insights

Continued fast growth

Now boasting 15 offices, over 200 staff and a market capitalisation of over $65M, Kelly+Partners is positioned to take on the incumbent accounting firms driving continued focused growth.

What we did

  • Brand strategy
  • Brand positioning
  • Brand proposition
  • Visual identity
  • Content and collateral
  • Print & outdoor advertising
  • Digital and TVC
  • Copywriting
  • Illustration (Credit: Noma Bar)
Kelly+Partner Brochures

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