Mapping the emotional connection to user experience
Initially, to understand the target audiences of the Kids Under Cover brand we plotted user journeys.
We then used experience to inform a new website that is more responsive and provides an emotional connection between the organisation and its audience, while also simplifying the donation journey.
What happened next
With a significant increase in website traffic following the website redevelopment, Kids Under Cover is able to continue telling its story effectively online – gaining cut through with each of their distinct audiences and remaining a leader in youth homelessness prevention in Australia.
