The Thinking
Fuelled by immigration, Liverpool City brings together a diverse array of cultures and skills. This has shaped one of the most dynamic areas in the greater Sydney areas and created a pioneering spirit among businesses in the area.
We decided to extend the visual identity and showcase this diverse and pioneering spirit through the proposition ‘Be Part of Something Greater’ and planned a range of activations that allowed us to showcase everything Liverpool City has to offer.
The outcome
uberbrand activated the new city brand across a range of channels including a website, street livery, social media and integrated event calendars.
One of the most prominent activities was the Liverpool City ‘World on a Plate’ a food truck located in Martin Place during the Sydney food festival.
For three days the food truck gave out free lunches to the people of Martin Place, allowing them to sample some of the delicious and diverse cuisine Liverpool City has to offer.
As a result of all activity, Liverpool City Council has been able to establish a revitalised, well-known and respected brand.
