Onto something big
Knowing they were onto something big, Mojo’s engaged uberbrand to set up the proposition and culture from the beginning.
Set up for success
uberbrand conducted brand research, workshops that influenced the creation of Mojo’s brand story and brand identity.
Brand for disruption
We needed to come up with a brand strategy, brand name and brand identity that would cut through in a market where consumers are fatigued and distrustful.
Our processes defined the brand value proposition and drove a naming exercise where we landed on Mojo Power with the tagline, “It’s energy, with benefits”.
Dan Ratner, managing director, uberbrand, said, “uberbrand loves working with start-ups because we build a brand identity and make it grow. Mojo Power went from a standing start to winning thousands of customers in just 12 months. We helped it simplify the conversation and cut through the noise to find a story that resonates strongly.”
“We engaged uberbrand to invigorate, disrupt and capture share of the energy category. Under tight timelines, uberbrand created the brand strategy, a new name - 'Mojo Power' - and identity that not only meets our overall objectives, but we love and consumers have fully embraced."
