Montefiore – a not-for-profit care services provider who truly go the extra mile for their clients – sought uberbrand’s help to get the message out about their brand. Our task was to create engaging videos through a fresh marketing approach.
Each sub-brands video would need to have its own character, yet align to the overarching idea: ‘There is more to the Montefiore Experience – because there is more to you and ME’.
To bring this idea to life, our creative team invited the audience to not only get to know some unique individuals but also what makes Montefiore so special as care providers. By focusing on the consumer and benefit, rather than product and sales speak, our videos would feel authentic and inspiring.
We were welcomed into the homes of clients, to interview them among treasured objects and personal surrounds to deepen each story. Interviewing clients and staff, to tell real stories of how Montefiore allows these characters to live life to the fullest, on their terms, through care as individual as you are: the brand’s tagline.
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