Challenging beliefs
PortfolioConstructionForum is Australia and New Zealand’s leading specialist, independent, provider of continuing education for investment professionals.
Providing information and certification for investment portfolio construction managers to improve quality and therefore outcomes for investors.
New thinking, partnerships and excitement
Through brand research and workshops, uberbrand helped the PortfolioConstructionForum define their brand strategy and value proposition, and used this as a platform to refresh its visual identity.
Minimal & straight forward
With an updated proposition along with a new logo, epitomises new thinking and partnerships. Whilst still maintaining references to its past.
The visual identity was straight forward and designed for use, with minimal colours and bold typography to put the emphasis on content.
Strategy
Brand research, brand strategy, brand architecture & brand portfolio, value proposition development and brand naming.
Design
Logo development, visual identity systems, brand guidelines & brand management, collateral production and rollout.
Communications
Communication strategy, communication guidelines, tone of voice systems, key content, taglines & external positioning, brand narratives & stories, copywriting and content creation.
"We really love the work uberbrand created with us. It represents who we are and why we do what we do. Our distinctives of curriculum, curation and community shine through the design!"
