Campaigning for national impact


The Situation

Professionals are a group of independent real estate agents operating nationally under one brand. This campaign needed to help Professionals stand out from the crowd and create an emotional connection.

The Challenge

To appeal to all facets of Australian residential living – buying, selling and renting in areas rural, urban and in-between.

The Creative

The concept focuses not on the service or company themselves, but on the lifestyle they enable.

Using a split screen treatment; to show diverse properties exteriors, along with people enjoying life inside their homes. Telling the story of real estate agents who know where true value lies.

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