Building a global portfolio

Envisioning natural health

Soho Flordis International (SFI) has a vision to be a global natural healthcare brand.

After acquiring a diverse range of brands in different markets, SFI needed to connect them into a portfolio that would maximise value at a product, brand, customer and consumer level.

SFI Family Banner
SFI Website Page

A consolidated approach

By consolidating into a portfolio of three, under a parent brand, we were able to position SFI and its brands to meet its customer and market needs.

Introducing connectivity and consistency would allow SFI to roll out its portfolio and expand its influence within different markets while driving positive equity at every level.

The new product suite

This brand architecture and portfolio strategy simplifies the offering while reinforcing the brand’s key attributes.

It’s a structure that allows SFI to position products appropriately, eliminate product cannibalisation and maximise reach and breadth in all markets.

This project won an ABA100 Australian Business Award for Brand Management.

SFI Brochure

Brand Research, Brand Strategy, Brand Architecture and Brand Portfolio, Value Proposition Development, Brand Naming.

Logo development, Visual identity systems, Brand guidelines and brand management, Collateral production and rollout.

Ideation and Innovation, User experience design and Digital Design.

Communications strategy, Communication guidelines, Tone of voice systems, Key content, taglines and external positioning, Brand narratives and stories, Copywriting and content creation.

Campaign creative ideation.

Want your brand to perform?

Learn how uberbrand can help