Meaningful connections

Refreshing the brand portfolio

TravelEdge is Australia’s largest privately owned travel management company.

With a full suite of services that cover corporate travel, travel management solutions, holiday and leisure across six sub brands.

TravelEdge needed an integrated brand that helped it communicate relationships across both their internal and external audiences.

TravelEdge Logos

Improving cohesiveness

Having experienced organic growth, TravelEdge was beginning to face fragmented brand equity exacerbated by internal and external confusion.

uberbrand was commissioned to define the group and update the look and feel of the business to showcase its strength and reach.

As part of the refresh it was important to improve internal cohesiveness across the portfolio to best articulate its vision for the future.

A strengthened perception

The perception and relationships we’re linked and strengthened through the creation of a new group platform, brand architecture strategy and realigned brand portfolio delivered by a uniquely connected visual identity system.

Critical to the development was the articulation and alignment of people and culture.

With the brand values and personality traits being encoded into internal communications, through artwork, brand books and other activations.

The rollout was a success and most importantly, its people have a deeper relationship with the TravelEdge brand.

TravelEdge Business Card

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