AI Is Not Going Anywhere
AI isn’t the future—it’s already part of how people find and interact with brands. It’s not just about being on page one of Google anymore; it’s about having content that actually helps people and answers their questions. Visitors who come through AI are often more ready to engage because they already know what they want. By focusing on clear content, a smooth website, and connecting in the right places online, your brand can stay visible, trusted, and ahead of the curve.
What Makes a Good Logo
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS WHAT MAKES A GOOD LOGO UBERBRAND on 07/08/2025 In our visually driven world, appealing aesthetics can be the difference between making an impact and being completely overlooked. But when it comes to branding and logo design, there’s an important distinction […]
The Power of Graphic Design in Branding
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS THE POWER OF GRAPHIC DESIGN IN BRANDING UBERBRAND on 17/07/2025 In today’s competitive business environment, standing out is more than just beneficial; it’s critical for survival. Branding plays a crucial role in this respect. A multifaceted concept, branding encompass a […]
Here’s How Logo Design Affects Brand Identity
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS Here’s How Logo Design Affects Brand Identity UBERBRAND on 12/06/2025 Chances are high that your logo is the first exposure most people will have to your brand. More than just a graphic element, an effective logo becomes the visual shorthand […]
The Art of Brand Evolution
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS How Iconic Brands Stay Relevant by Evolving with Purpose and Clarity DAN RATNER on 24/02/2025 Over the last year or so, my team and I have worked with some of Australia’s most well-known brands. It’s always a privilege—but also a […]
The Colour and Composition of Identity
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS How Colour and Composition Shape the Soul of a Brand Identity DAN RATNER on 23/01/2025 | Photography by Dan Ratner aka @streetscaping Recently I was very saddened to hear about David Lynch’s passing. Reflecting on his legacy, I revisited Blue […]
A Journey Toward Authenticity in My Photographic Works
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS A Journey Toward Authenticity in My Photographic Works DAN RATNER on 17/10/2024 | Photography by Dan Ratner aka @streetscaping Photography is, at its essence, an act of perception. But often, in striving for a perfect shot, we risk becoming disconnected […]
Credit Where Credit’s Due: Who Owns the Work?
Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS Giving Credit Fairly in Creative Work Who Truly Owns the Idea Dan Ratner on 09/10/2024 Over the years of running an agency, I’ve seen many talented people come and go. People who’ve worked on incredible projects, built lasting relationships, and gained invaluable […]
5 Rules Of Managing Your Brand
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS The 5 Rules Of Managing Your Brand Uberbrand on 26/09/2024 In 1999, Nielsen Media Research identified more than 500,000 brands worldwide across 2,000+ product categories. Today, the number has expanded to such a degree that it’s impossible to conduct that same scale […]
Leveraging Your Brand to Drive Product Success
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS Leveraging Your Brand to Drive Product Success Uberbrand on 6/09/2024 A strong brand creates a solid foundation for launching and sustaining successful products, and acts as a powerful catalyst for customer loyalty, trust, and preference. When leveraged effectively, brand equity can amplify […]