The Art of Brand Evolution
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS The Art of Brand Evolution: What We’ve Learned from High-Awareness Brands Facing Choice & Relevance Issues DAN RATNER on 24/02/2025 Over the last year or so, my team and I have worked with some of Australia’s most well-known brands. It’s […]
The Colour and Composition of Identity
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS The Colour and Composition of Identity: What Brands Can Learn from Cinema’s Greatest Directors DAN RATNER on 23/01/2025 | Photography by Dan Ratner aka @streetscaping Recently I was very saddened to hear about David Lynch’s passing. Reflecting on his legacy, […]
A Journey Toward Authenticity in My Photographic Works
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS A Journey Toward Authenticity in My Photographic Works DAN RATNER on 17/10/2024 | Photography by Dan Ratner aka @streetscaping Photography is, at its essence, an act of perception. But often, in striving for a perfect shot, we risk becoming disconnected […]
Credit Where Credit’s Due: Who Owns the Work?
Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS Credit Where Credit’s Due: Who Owns the Work, What Do They Own, and What’s Right? Dan Ratner on 09/10/2024 Over the years of running an agency, I’ve seen many talented people come and go. People who’ve worked on incredible projects, built lasting […]
5 Rules Of Managing Your Brand
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS The 5 Rules Of Managing Your Brand Uberbrand on 26/09/2024 In 1999, Nielsen Media Research identified more than 500,000 brands worldwide across 2,000+ product categories. Today, the number has expanded to such a degree that it’s impossible to conduct that same scale […]
Leveraging Your Brand to Drive Product Success
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS Leveraging Your Brand to Drive Product Success Uberbrand on 6/09/2024 A strong brand creates a solid foundation for launching and sustaining successful products, and acts as a powerful catalyst for customer loyalty, trust, and preference. When leveraged effectively, brand equity can amplify […]
What Is A Brand?
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS WHAT IS A BRAND? Uberbrand on 30/08/2024 Strong brands are built by clearly defining who you are and what you do. Ultimately, if you stay true to your definition, you can deliver a consistent association across your desired market and audience segments. […]
Through the Fragments of Light
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS Through the Fragments of Light DAN RATNER on 31/07/2024 | Photography by Dan Ratner aka @streetscaping People, by definition, are creative; it’s how we solve problems, and learning is something that never ends. As Sir Ken Robinson said, “It’s not […]
Do You Know the Difference Between Marketing and Branding?
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, MARKETING BACK TO POSTS Do You Know the Difference Between Marketing and Branding? UBERBRAND on 18/07/2024 “The terms marketing and branding often get tangled up together under the big marketing umbrella – however, despite their close relationship marketing and branding serve distinct purposes.” We’ll touch […]
5 Differences Between Corporate Branding and Product Branding
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, DESIGN & PHILOSOPHY BACK TO POSTS 5 Differences Between Corporate Branding and Product Branding UBERBRAND on 16/07/2024 “Powerful brand recall equates brands with more than the sum of their parts. Take McDonald’s for instance…” Branding is all about your company’s story and its messages. In […]