Brand Strategy / Design / Communication
IP for the people
IP Australia is the sole government body responsible for administering intellectual property rights and legislation. With a wide and diverse audience internally and externally, IP Australia needed a refreshed and meaningful brand identity to help transform itself across all touchpoints
By mapping customer types, uberbrand created a brand architecture that allowed people to connect with IP Australia no matter the stage of their IP understanding.
Taking a lead from the brand architecture, a visual and verbal brand were developed. The outputs help IP Australia to communicate meaningfully with each audience group – heroing the organisation’s vital role in facilitating innovation.
The identity has been applied across all IP Australia’s key touchpoints including a customer centric website and tools.