Brand Strategy / Design / Communication / Digital
Portfolio Construction Forum is Australia and New Zealand’s leading specialist, independent, provider of continuing education for investment professionals
Strategy & Identity
Through brand research and workshops, uberbrand helped the Portfolio Construction Forum define their brand strategy and value proposition, and used this as a platform to refresh its visual identity.
With an updated proposition along with a new logo, epitomises new thinking and partnerships. Whilst still maintaining references to its past.
The visual identity was straight forward and designed for use, with minimal colours and bold typography to put the emphasis on content.