Campaign for national impact
Help Professionals stand out from the crowd and create an emotional connection
Professionals are a group of independent real estate agents operating nationally under one brand. This campaign needed to help Professionals stand out from the crowd and create an emotional connection.
Strategy & Identity
To appeal to all facets of Australian residential living – buying, selling and renting in areas rural, urban and in-between.
The concept focuses not on the service or company themselves, but on the lifestyle they enable.
Using a split screen treatment; to show diverse properties exteriors, along with people enjoying life inside their homes. Telling the story of real estate agents who know where true value lies.