Case Studies / Professionals

Communications

Campaign for national impact

Help Professionals stand out from the crowd and create an emotional connection

The Task

Professionals are a group of independent real estate agents operating nationally under one brand. This campaign needed to help Professionals stand out from the crowd and create an emotional connection.

Strategy & Identity

To appeal to all facets of Australian residential living – buying, selling and renting in areas rural, urban and in-between.

The concept focuses not on the service or company themselves, but on the lifestyle they enable.

 

Using a split screen treatment; to show diverse properties exteriors, along with people enjoying life inside their homes. Telling the story of real estate agents who know where true value lies.

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