The Importance of Brand Management
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS THE IMPORTANCE OF BRAND MANAGEMENT Uberbrand on 1/3/2024 “Brand Management is a powerful thing – just ask Greg from customer service” A strong brand is about more than the products or services offered. The sum of a brand’s intangible elements […]
The Future is AI. What can Marketers do?
Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS THE FUTURE IS AI. WHAT CAN MARKETERS DO? Uberbrand on 18/5/2018 “At Google’s recent annual developer conference, CEO Sundar Pichai demonstrated the new capabilities of their AI, Google Duplex and Google Assistant and how it can handle your calls.” The conversation between […]
Harnessing the Power of Brand Narrative for your Business
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HARNESSING THE POWER OF BRAND NARRATIVE FOR YOUR BUSINESS Uberbrand on 8/12/2023 “Discover what a solid story can do for your brand. It’s about consistency, differentiation, opportunity and stability.” All right, time for a story. And today’s story is about […]
Targus & Uberbrand
Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS TARGUS & UBERBRAND Uberbrand on 9/03/2018 “Global technology and mobile carry solutions company, Targus have appointed uberbrand to its first Australia and New Zealand agency roster.” In order to realign itself to a changing market landscape, Targus has appointed in total five […]
Faking It
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS FAKING IT Uberbrand on 13/02/2018 “uberbrand senior strategy manager, Emily Seay, ponders on the importance of brand experiences.” Before I begin this post, I must confess to some behaviour that is generally frowned upon. This is the first time I’ve […]
4 Signs Your Visual Identity Needs a Makeover
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS 4 SIGNS YOUR VISUAL IDENTITY NEEDS A MAKEOVER Uberbrand on 22/11/2023 “A brand’s visual identity plays an important role in expressing how you’d like your business perceived.” That’s because brand is a perception held in the mind of your audience. […]
How to Create a Powerful Brand Name
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW TO CREATE A POWERFUL BRAND NAME Uberbrand on 25/11/2023 “Naming your brand can be a big decision, after all it’s a moniker that your business will wear for the foreseeable future. There are many factors to consider. Is it […]
Why Marketing is Everyone’s Business
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHY MARKETING IS EVERYONE’S BUSINESS Uberbrand on 4/10/2017 “We now live in a world where the customer is the beating heart, driving brands, both big and small, to rethink the way they engage their customers and the role its employees […]
What do people really think about your brand?
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHAT DO PEOPLE REALLY THINK ABOUT YOUR BRAND? Uberbrand on 3/10/2017 “If you asked 10 people that know you to describe what your brand stands for, what would they say?” A brand positioning has been best described as a ‘place […]
INSIGHTS TEMPLATE
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS BACHELOR’S HANDBAG ANYONE?? Uberbrand on 3/10/2017 https://www.youtube.com/watch?v=V1e0apyGASc “Do you reckon language is dying or evolving? Some words lose their meaning & potency, while new phrases are emerging.” On one side, there’s the drone of #CORPORATESPEAK – ‘strategy,’ ‘bandwidth,’ & ‘leverage’ are so overused they’ve […]