Building bigger brands from the ground up.
Developing a new product? Looking to shake up your identity? Need help cutting through the noise and connecting with your audience? Defining and designing your brand is our bread and butter.
We use a broad range of market research and audience analysis to determine your audience’s perception of your brand. From there, we determine how you want them to perceive your brand. Once we understand those two key factors, crystallising your visual identity, architecture, and messaging is easy.
What makes you stand out from the pack?
How do we connect with your audience?
Defining your brand’s unique voice and vision.
Making sure your brand stays consistent across all levels.
Understanding how additions affect your business.
Vital integration of any newly acquired brands.
Reach your audience, and make sure they can hear.
Communicate your brand with your audience.
Keeping your branding strategy firmly connected to your objectives.
Capture your brand with one solid statement.
Keeping things objective and clear makes finding a name much easier.
Come up with a moniker determined by your brand strategy.
Create a logo that reflects your unique value proposition.
Photographs. Iconography. Fonts. Colours. It’s all part of your visual identity.
When you lead with the brand, defining the visuals is straightforward.
01
88%
88 percent of consumers say that authenticity is important when deciding what brands they like and support.
02
46%
46 percent of consumers say that they would pay more to purchase from brands they can trust.
03
80%
80 percent of consumers say that using a signature colour can increase brand recognition.
04
0.05 seconds
It takes about 0.05 seconds for people to form an opinion about your website.
05
2/3
2/3 of businesses say brand consistency has contributed to revenue growths of at least 10%.
06
3 in 4
3 in 4 customers say transparent communication from brands has become more important after the pandemic.
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