Since its beginnings in 1989, the Clean Up Australia brand has grown into a widely recognised icon. But times are changing. Our task was to renew and enhance the brand’s awareness, without forgoing the current position it holds in the minds of many, or undermining its legacy. At the heart of this brand evolution lies the delicate balance between respect for the past, and the drive for future relevance.
Clean-up Australia
Not-for-profit
Brand strategy, tone of voice, visual identity, asset templates, brand shoot
Level 7, Suite C,
140 William Street
Woolloomooloo NSW
2011 Australia
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