BRAND BUILT ON STRATEGY

BRAND BUILT ON STRATEGY

What you do today, determines your tomorrow.

What you do today, determines your tomorrow.

Are you creating the future you imagine? At uberbrand our passion is in shaping how people experience brands. By blending our renowned brand advisory with award-winning creative, we craft a seamless integration of strategy and design. It’s an approach that ensures alignment between aspiration and outcomes, taking your brand from where you are to where you want to be.

Transform your brand into a powerful asset to envision your greater future

Transform your brand into a powerful asset to envision your greater future

Far more than a clever logo or a catchy name, your brand is the living embodiment of your vision. It’s the essence of what you aspire to become, consistently reflected through your brand identity.

We’re not just another branding consultation firm. At uberbrand, we offer a full range of creative services to deliver innovative, full spectrum branding solutions.

From websites to content and effective digital communication, we offer a full range of creative services tailored to each client’s unique needs and challenges.

A seamless integration of strategy expressed through thoughtful design and communications

A seamless integration of strategy expressed through thoughtful design and communications

01

Strategise

Providing a framework that determines how your business should be positioned for its customers and stand out against its competition

02

Brief

Formulate a comprehensive outline for objectives, goals, values and vision, ensuring that your brand can be effectively communicated

03

Create

Devising a brand system that will enable powerful and consistent communications for your brand at every touchpoint and experience

04

Roll-out

Visual and verbal assets applied to all your key channels, mediums, and touch points

We’ve set clients up with a solid foundation to build towards their future vision

We’ve set clients up with a solid foundation to build towards their future vision

uberbrand deeply understands the Pureprofile business and its objectives. This understanding led to the development of our brand strategy and its translation into a compelling and original brand identity and brand architecture.

Paul C CEO of PureProfile

Our refreshed brand and brand identity now truly reflect our dynamic and evolving business with flexibility and energy that lets us achieve our goals.

Alyce N Business Solutions Manager, Kirana

uberbrand facilitated the development of a brand strategy and visual identity that helped us tell our story in a fun, authentic and compelling way.

Heather M Assistant Director, IP Australia

I liked the compelling commercial drive behind the rebrand and that the execution took this into consideration. The multi-channel approach was also appropriate for the roll-out. Every time I read this submission, I found more and more things I liked. The intro of the team, the use of a landing page, social media, video and that fact that it wasn't a rebrand but a true revitalisation of the brand.

Judges AMI Awards - Pendal

We really love the work uberbrand created with us. It represents who we are and why we do what we do. Our distinctives of curriculum, curation and community shine through the design!

Graham Rich Managing Partner & Dean

Working with uberbrand was an absolute pleasure! Starting this venture was scary, after every meeting I had with uberbrand, I felt inspired. You were all so supportive and encouraging, often showing me your own research and findings.

Nadia Abdul Founder of Naked Sheets

uberbrand has worked across education for many years so we understand the category and, consequently, the unique challenges TAFE NSW faced. We worked to a tight timeline to create an approach that would let TAFE NSW own the category, positioning it as the leading educator and first choice skills provider for NSW.

Dan R MD of uberbrand

uberbrand gets us, having continually evolved our brand to reflect our business objectives including the transition from Veda through to Equifax.

Victor L GM of Customer Marketing, Digital and Communications at Equifax

What we have created together is a brand level organisational change that will allow SFI to enter new markets globally with reliable, credible and trusted brands built around our customers

Robert H CMO of SFI

Their approach helps us to drive our position as the industry’s thought leader with timely and relevant content that forms meaningful connections with our brokers and their customers.

Craig O Brand Manager, Vero

We engaged uberbrand to invigorate, disrupt and capture share of the energy category. Under tight timelines, uberbrand created the brand strategy, a new name - 'Mojo Power' - and identity that not only meets our overall objectives, but we love and consumers have fully embraced.

Mark K CMO of Mojo Power

Our thought leadership in the press and latest thinking on vision, leadership, culture, and brand

Our thought leadership in the press and latest thinking on vision, leadership, culture, and brand

Brand / Strategy

Bachelor’s handbag anyone??

Creativity & Design

A question of creativity? As the world changes (again)

Brand / Communication

Anti-design… is it a flash in the pan or can it be a long-term design language?

Let us know how we can help with your next brand or communications challenge

Let us know how we can help with your next brand or communications challenge

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FAQs

FAQs

Many of our clients work so closely day to day with their respective brands that having the objectivity and expertise of a brand agency is not a want, but a need.

Working with a brand communication agency like uberbrand provides you with dedicated access to a creative, strategic minded team of branding experts, as well as a fresh perspective on your brand.

We dedicate our efforts towards truly understanding your market/industry and target audience (via market and consumer research), and tailor our brand processes specifically to each client’s needs for consistency and cohesiveness.

This makes us invaluable to clients seeking to strengthen their brand and enhance resonance with their target audience.

We bring together short and long-term objectives, so our clients can benefit from outcomes like greater awareness, improved understanding, and spend efficiency that comes from combining acquisition budgets with brand growth.

Some of our services include:

  • Proposition development
  • Brand relationships and architecture
  • Messaging and communications
  • Funnel and customer journey mapping
  • Creative ideation
  • Visual and verbal identity design
  • Creative asset production
  • Digital integration
  • Reach strategies and media planning


Whilst there is power in bringing these elements together in synchrony, we understand there are some projects that don’t necessarily require a full brand strategy. In this case, we can focus on individual elements design, visual/verbal collateral or campaign execution, etc. as needed.

Here are some of the most common reasons why clients use our services:

  • To better explain their brand/business to customers and the market
  • To support a period of growth or internal change
  • Your brand looks a bit dated and needs to be more relevant and competitive
  • If people don’t understand your brand and why they should choose it
  • If you’re not entirely sure who your target audience really is
  • You’ve been successful until now, but want to know what to do next to leverage and drive further success
  • When launching/taking a new brand, product or service to market
  • A competitor is taking market share, and you need to respond effectively
  • Your last campaign didn’t deliver as you hoped
  • Your current creative and marketing isn’t hitting the mark
  • Proven Process: our robust, integrated ‘strategy-first’ process means we take the time to understand your market/s, company and needs
  • Track Record: expertise, extensive case studies, and a history of being easy to work with; we pride ourselves on creating positive experiences that see our clients continued partnership
  • Deep Understanding: we understand complex markets (business-to-business and intermediated communications)
  • Responsive & Flexible: We are media and channel agnostic, always keeping our clients’ best interests at heart. Neither too big nor too small, we offer a tailored, hands-on, and personable approach, delivered by an experienced senior team with years of expertise, strategic insight, and creative know-how.

There is no “one-size-fits-all” brand approach, the cost of our services is based on the scope and complexity of your project.

We tailor costs and packages according to your specific needs and budget. Please contact us for a detailed quote.

We have wide range of experience creating, refreshing and repositioning brand identities across an array of businesses (from small, well-funded startups to established large businesses) and industries (including; education, healthcare, finance, retail, hospitality, real estate, not-for-profit, ecommerce and more).

Take a look at some of our recent client collaborations via our case studies here.

We believe that to reach specific goals, there should be a conscious “why” for branding initiatives. That’s why we lead with a targeted, strategic branding approach that deeply integrates our clients’ business objectives into each element of their activities.

This also ensures consistency, quality, effectiveness, and efficiency through all touchpoints.

We not only define, but align value propositions, creative platforms and media to drive better performance from marketing activities.

It’s this combination of strategy with design that is our secret sauce, and the biggest reason our clients love us.

We do. We offer both consultation and creative services, or a combination thereof based on your objectives and needs. We can help analyse your brand’s current communication strategies, identify areas of improvement, and offer detailed recommendations.

If you have brand/marketing specific questions, we have answers (and a process to get to them). Think of us as a personal trainer for your brand, that can tailor strategies to get you from where you are to where you want to be.

Our expert advice and guidance can help enhance your brand’s recognisability, consistency, market presence, and work towards meeting specific metrics like conversions, leads, market share, etc.

Timelines vary based on the project’s scope, but we work closely with you to ensure deliverables align with your key deadlines.

We’re here to support you and your brand from conception to project completion, and beyond.

Our team can offer advice on how to utilise assets for the best launch possible, and we are on hand to assist with the rollout of your brand’s verbal and visual design identity

We can also be called on to scope and create additional assets (as required) to align with key events on the marketing calendar – such as campaigns, product launches and corporate presentations.

We are committed to delivering the highest quality of work and leveraging our expertise to achieve the best possible outcomes for your brand.  

The metrics used will be appropriate to your strategy and objectives and could include brand awareness, audience engagement, website traffic/CTR, lead generation, and sales growth.

Click here to explore our case study examples and learn more about the kind of results we have achieved for our clients.

Each brand we create is entirely bespoke from start to finish. While we follow a tried, tested, and proven branding process unique to our award-winning agency, every brand communication strategy is custom-tailored to the specific needs of the client.

Absolutely, many of our clients are existing organisations looking to evolve or reposition their branding in line with changing market dynamics.

While branding and marketing are two sides of the same coin, playing a pivotal role in a company’s overall strategy, there are key differences.

A branding agency will specialise in creating a unique identity and establishing an emotional connection with your audience. Marketing is aligned with strategic objectives such as promoting your products or services and driving sales. 

When aligned, branding and marketing create a powerful engine for growth and differentiation in the marketplace.

You can read more about this in our Insights post here.