A new name in tech services

FTS Group has a history of acquiring specialised businesses across the IT Services value chain. Our task was to unite these in a national multi-brand business communication platform, though a single brand.

CLIENT

Atturra

SECTOR

IT Consulting

SERVICES

Brand strategy, tone of voice, visual identity, asset templates, brand shoot

Brand Strategy
With multiple brands across locations and cultures, we identified the opportunity to create cohesion through branding. With a fresh new name and brand identity, Atturra was born. An onomatopoeia of the sound of transformation, the name helped to enable the shift. It speaks to a tribe, a sense of belonging, and embodies the spirit of leadership.

Brand Identity
The brand identity of Atturra centres on the concept of ‘Tapestry of Movement’. A visual system designed with succinct components that complement and elevate the brand’s philosophy on transformation. We collaborated with their leadership to deliver a series of print and digital assets and collateral.

The Results
This strategic and visual transformation has been a major contributor to the brand’s continued growth, a successful IPO and increasing revenue.