CREATING A CHALLENGER

MoneyMe is a digital financial service company that designed their bespoke, tech-driven platform to meet evolving digital lending needs with fast, easy solutions. Our brief was to help them broaden their appeal and become the lending brand of choice for a key target audience: millennials.

CLIENT

MoneyMe

SECTOR

Finance

SERVICES

Brand strategy, tone of voice, visual identity, asset templates, brand shoot

Strategy
We repositioned the brand to capture the energetic and passionate spirit shared by the company and its audience. This included a revived brand framework, new personality and brand architecture.

Visual Identity
The updated logo embodied the innovative, dynamic nature of the brand with a new typeface, capital letters, and a forward slant, all brought to life through a lime and dark green colour palette.

Creative
We launched the brand to the target market and create an impact by painting the town – lime green. Prolific bold branding and messaging around ‘backing your ambitions’ signalled that MoneyMe had arrived. The follow up campaign focused on capturing key moments in life where having access to money would make things possible.