Reimagining Luxury

When LJ Hooker, one of Australia’s foremost real estate groups, launched a high-end real estate franchise, Atlas, the development of a distinct brand identity was required.

CLIENT

Atlas Real Estate

SECTOR

Real Estate

SERVICES

Brand Strategy, Campaign Shoot, Logo Design, Brand Evolution, Brand Identity

Brand Strategy
To position the brand as a high-end real estate entity, we appealed to a more discerning and intelligent approach to buying and selling. We articulated the brands ambition as an invitation to discover the potential of property, for both vendor and agent: A World Awaits.


Brand Identity
Drawing cues from the concept of quiet luxury, we crafted a brand inspired by lifestyle. We infused elements of understated elegance into core components such as the logo, mark, and colour system. Ultimately, we elevated the brand to a pinnacle of sophistication, where a vendor buys and sells with confidence.

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Let us know how we can help with your next brand or communications challenge

Let us know how we can help with your next brand or communications challenge

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