Brand Strategy
To position the brand as a high-end real estate entity, we appealed to a more discerning and intelligent approach to buying and selling. We articulated the brands ambition as an invitation to discover the potential of property, for both vendor and agent: A World Awaits.
Brand Identity
Drawing cues from the concept of quiet luxury, we crafted a brand inspired by lifestyle. We infused elements of understated elegance into core components such as the logo, mark, and colour system. Ultimately, we elevated the brand to a pinnacle of sophistication, where a vendor buys and sells with confidence.