Reimagining Luxury

When LJ Hooker, one of Australia’s foremost real estate groups, launched a high-end real estate franchise, Atlas, the development of a distinct brand identity was required.

CLIENT

Atlas Real Estate

SECTOR

Real Estate

SERVICES

Brand strategy, tone of voice, visual identity, asset templates, brand shoot

Brand Strategy
To position the brand as a high-end real estate entity, we appealed to a more discerning and intelligent approach to buying and selling. We articulated the brands ambition as an invitation to discover the potential of property, for both vendor and agent: A World Awaits.

Brand Identity
Drawing cues from the concept of quiet luxury, we crafted a brand inspired by lifestyle. We infused elements of understated elegance into core components such as the logo, mark, and colour system. Ultimately, we elevated the brand to a pinnacle of sophistication, where a vendor buys and sells with confidence.