Upperground

Services Case Studies Insights About Contact X Finding opportunity in a new world Digital recruitment is a fast-transforming space, where opportunity abounds – but finding the best fit can be challenging. Recognising this, Hudson, one of Australia’s leading recruitment agencies, approached us to help them build a new brand around a digital recruitment offering designed […]

What Is A Brand?

Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS WHAT IS A BRAND? Uberbrand on 30/08/2024 Strong brands are built by clearly defining who you are and what you do. Ultimately, if you stay true to your definition, you can deliver a consistent association across your desired market and audience segments. […]

Access Community Health

Services Case Studies Insights About Contact X BRINGING HOLISTIC COMMUNITY CARE TO LIFE The approach to community health and wellbeing is experiencing a global shift, resulting in a demand for more holistic, tailored care. With over 90 years of heritage, Access Community Health (ACH) is the largest for-profit provider of community health in New Zealand. […]

Through the Fragments of Light

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS Through the Fragments of Light DAN RATNER on 31/07/2024 | Photography by Dan Ratner aka @streetscaping People, by definition, are creative; it’s how we solve problems, and learning is something that never ends. As Sir Ken Robinson said, “It’s not […]

Crafting Light: The Relentless Pursuit of the Image

Services Case Studies Insights About Contact X INSIGHTS / DESIGN & PHILOSOPHY BACK TO POSTS Crafting Light: The Relentless Pursuit of the Image DAN RATNER on 19/04/2024 | Photography by Dan Ratner “Last night at the Art Gallery of NSW, amidst a small and attentive audience, I was struck by Trent Parke’s reflections on photography.” […]