A diagnostic from Dan Ratner, founder of Uberbrand and author of Be the Frog.
How healthy is your brand?
Fifteen questions across four areas: how you're perceived, how consistent your customer experience is, whether you deliver what you promise, and whether everything communicates the same brand.
For founders, marketing leaders and executives who want to know where their brand gaps are, and what to fix first.
What you'll walk away with
01
Your brand score. A score out of 100, with a confidence label so you know how much to trust it.
02
An industry-anchored benchmark. Where you sit against your peers.
03
A personalised brief. Naming your weakest dimension and what to do about it first.
04
A downloadable PDF and tailored articles. You can share these with your CEO, board or leadership team.
/ About Dan Ratner
Dan Ratner
Founder & Managing Director, Uberbrand · Author of Be the Frog
Dan has spent thirty years in brand strategy, identity and transformation, and founded Uberbrand in 2011 to close the gap between brand strategy and the way it shows up in market. The work has won three Australian Business Awards (TIMG, SFI Health, TAFE NSW) and was an AMI Awards finalist (Pendal Group).
He sits on the boards of Clean Up Australia and Hunter St. Hospitality, writes for Mumbrella, Mediaweek and Campaign Brief, and advises leadership teams on how their brand is being received.
The work
This diagnostic is shaped by what Dan has seen working with brands for thirty years. Clients include TAFE NSW, Crestone, MoneyMe, Atturra and Pack & Send.
Your brand health result
Overall brand health
-- / 100
How that compares
Significant gaps (<35)
Average (35–55)
Stronger (55–75)
Strong (75–90)
Best-in-class (90+)
Generic bands shown. Once enough responses are collected per sector, this scale will show the median and quartiles for your specific industry.
Across the four premises of brand health
Perception: what people think of you.
Impressions: how every encounter builds or chips away.
Walk the Talk: whether you deliver what you promise.
Everything Communicates: whether all of you adds up to the same brand across every touchpoint.
Impressions: how every encounter builds or chips away.
Walk the Talk: whether you deliver what you promise.
Everything Communicates: whether all of you adds up to the same brand across every touchpoint.
The diagnosis
What to do next
2. Download
A PDF you can share
Your score, benchmark, dimension breakdown and diagnosis as a branded report. Made for sharing with your CEO, board or leadership team.
Download PDF
3. Talk
A 30-minute brand call
Talk through what to do about your weakest dimension. Book a time with Dan directly.
Book a call
Check your inbox. We've sent your full report (score, benchmark, dimension breakdown and downloadable PDF) to the email you provided. Forward it to your CEO, CFO or board if you want them across what the diagnostic surfaced.