How to Create a Powerful Brand Name
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW TO CREATE A POWERFUL BRAND NAME Uberbrand on 25/11/2023 “Naming your brand can be a big decision, after all it’s a moniker that your business will wear for the foreseeable future. There are many factors to consider. Is it […]
Why Marketing is Everyone’s Business
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHY MARKETING IS EVERYONE’S BUSINESS Uberbrand on 4/10/2017 “We now live in a world where the customer is the beating heart, driving brands, both big and small, to rethink the way they engage their customers and the role its employees […]
What do people really think about your brand?
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHAT DO PEOPLE REALLY THINK ABOUT YOUR BRAND? Uberbrand on 3/10/2017 “If you asked 10 people that know you to describe what your brand stands for, what would they say?” A brand positioning has been best described as a ‘place […]
INSIGHTS TEMPLATE
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS BACHELOR’S HANDBAG ANYONE?? Uberbrand on 3/10/2017 https://www.youtube.com/watch?v=V1e0apyGASc “Do you reckon language is dying or evolving? Some words lose their meaning & potency, while new phrases are emerging.” On one side, there’s the drone of #CORPORATESPEAK – ‘strategy,’ ‘bandwidth,’ & ‘leverage’ are so overused they’ve […]
CGU
Services Case Studies Insights About Contact X https://uberbrand.com.au/wp-content/uploads/2024/10/Untitled-989450-replay-1129174.mp4https://uberbrand.com.au/wp-content/uploads/2024/10/CGU_LOGO_VIDEO_CROP_1080px.mp4 Transforming Crypto Global United into CGU Crypto Global United (CGU), a platform for lending NFTs to blockchain gamers, sought to expand its vision to a decentralized economy, remote work, and global community engagement. The challenge was to rebrand from Crypto Gaming United to CGU, and reflect empowerment, […]
The long-term effect of short-termism
Services Case Studies Insights About Contact X INSIGHTS / BRAND STRATEGY BACK TO POSTS The long-term effect of short-termism Uberbrand on 30/6/2018 “An open letter to CMOs” Back when uberbrand attended the 2018 annual CMO Summit on the Gold Coast, the event brought together over 150 industry leaders to connect and discuss the most relevant […]