INSIGHTS / BRAND

BACHELOR'S HANDBAG ANYONE??

Uberbrand on 3/10/2017

“Do you reckon language is dying or evolving? Some words lose their meaning & potency, while new phrases are emerging.”

On one side, there’s the drone of CORPORATESPEAK – ‘strategy,’ ‘bandwidth,’ & ‘leverage’ are so overused they’ve lost their potency. Sounding more like part a formula than tools for expression.

But then, there’s another side of the linguistic spectrum, vibrant & alive with CREATIVITY. Phrases like “bachelor’s handbag” – so evocative. Such a playful, cheeky way to describe a BBQ chook in bag, turning the mundane into the iconic.

I just love it, I even love to say it – Bachelor’s handbag.

Phrases like these captivate STORYTELLING power. Doing more than label; they resonate, evoke imagery, stir emotions. Beyond a conveyor of IDEAS words are a connector, a way to add colour & emotion to interactions, making them meaningful.

The landscape of LANGUAGE is changing opening up new possibilities. It isn’t static. It’s ever-changing, adapting to experiences, needs, & creativity.

Every word has the power to contribute to a larger picture. Take the deceptively simple phrase “silent spring,” beneath its tranquillity lies a stark warning about environmental destruction. Or “the glass ceiling” – quietly but powerfully comments on workplace inequality.

These aren’t just terms; they’re narratives compacted into few words, carrying profound implications, sparking significant conversation.

Words can reinforce the mundane or challenge the status quo. They can echo the past or shape the future. Language can be a tool, a weapon, a gift. It’s up to us to use it wisely and creatively.

In the landscape of words, where the whimsical “bachelor’s handbag” coexists with the mechanics of corporate speak, we see a full spectrum of language’s power. Both delightful and educating, simplifying complex ideas into vivid IMAGERY, turning everyday items into CULTURALICONS.

Yet, beneath this lies a deeper narrative. Words aren’t just vessels for expression; they’re also mirrors of society’s tensions and triumphs. With capacity to stir emotions, challenge perceptions, or spark debates, sometimes without explicitly naming the contentious issues at play – have you seen the latest LAMB ad;

Bringing with it a sense of responsibility. As we navigate through conversations, light-hearted or serious, our choice of words becomes more than just a matter of style. It’s about the impact they leave, the stories they tell, and the realities they either reveal or obscure.

When it comes to language, it’s important to use our words to bridge, illuminate, & to enrich. Appreciate their capacity to bring joy & understanding, while being mindful of their power to shape the collective consciousness. In the end, it’s the subtlety of language that often speaks the loudest.

Aim to ensure your words, in all their forms, contribute to a narrative that’s as constructive as it is captivating.