Insights / Targus & uberbrand


Targus & uberbrand

“Global technology and mobile carry solutions company, Targus have appointed uberbrand to its first Australia and New Zealand agency roster.” 

In order to realign itself to a changing market landscape, Targus has appointed in total five specialist agencies to work with its marketing team, led by Chief Marketing Officer Stephen Byrne.

uberbrand will work in partnership with:

  • Creative: SomeOne
  • Marketing Support and Digital Development: uberbrand
  • Digital Marketing: Switch Digital
  • Packaging: Boxer & Co
  • PR: Hotwire

These agency appointments reflect the marketing-led shift strategy designed to develop a greater awareness of Targus’ technology and carry solutions offer across Australia and New Zealand.


“We’re looking to build deeper customer engagement particularly with our retail partners and through digital channels including Amazon and eBay,” Targus General Manager Claire French said. “These agency appointments reflect both a new and significant investment by Targus in a customer centric and marketing led approach.”

uberbrand Digital Director Russell Britton said:


“We’re delighted to be appointed as marketing support and digital development agency alongside Targus’ industry-leading agency partners to bring to life its new progressive strategy. As part of our role, we’re looking forward to delivering unique and best-in-class experiences that will drive customer engagement across all Targus’ key touch-points.”


Dan Ratner, uberbrand Managing Director said:


“Working with Targus is an opportunity to demonstrate the breadth of our offer alongside a roster of specialist agencies and a world leading brand – we’re relishing the challenge.”


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