The Threads of Change: Weaving Brand Strategy Through the Fabric of Technological Revolutions

Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS The Threads of Change: Weaving Brand Strategy Through the Fabric of Technological Revolutions Uberbrand on 16/4/2024 “Imagine you are weaving a tapestry, where each thread represents a different era of technological innovation: the coarse linen of the Industrial Revolution, the vibrant silks […]

4 Tips for Brands who Want to be Socially Conscious

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS 4 TIPS FOR BRANDS WHO WANT TO BE SOCIALLY CONSCIOUS Uberbrand on 18/07/2018 “Brands and social consciousness: it’s about authenticity, delicacy and proactivity.” Whilst social consciousness in BRANDING AND MARKETING might not be anything new, it’s safe to say that we’re in […]

Game Over – What Can we Learn from the Death of a Brand

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS GAME OVER – WHAT CAN WE LEARN FROM THE DEATH OF A BRAND Uberbrand on 4/07/2018 “Generations mourn as an institution of fun closes all stores in the US, UK and Australia. But what can brands learn from Toys ‘R’ […]

Trend-Spotting: Brands Killing it With Self-Reflection

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS TREND-SPOTTING: BRANDS KILLING IT WITH SELF-REFLECTION Uberbrand on 27/06/2018 “Brands are taking a long, hard look at themselves, presenting self-reflective campaigns that are witty and original.” As consumers become more sceptical of advertising in its traditional forms, the playing field […]

How Smart Brands Turned Sydney Vivid Into a Golden Opportunity

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW SMART BRANDS TURNED SYDNEY VIVID INTO A GOLDEN OPPORTUNITY Uberbrand on 20/06/2018 “Branded experiences and creative thinking meant that 2018’s Sydney Vivid Festival was a special one for companies as well as the public.” The 10th anniversary of Vivid […]

How to Bring your Brand to Life – With Verbal Identity

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS HOW TO BRING YOUR BRAND TO LIFE – WITH VERBAL IDENTITY Uberbrand on 14/6/2018 “Ensuring that your brand speaks with a consistent voice has never been more necessary.” For a long time, VERBAL IDENTITY was seen as the lesser little brother to VISUAL […]

The Importance of Brand Management

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS THE IMPORTANCE OF BRAND MANAGEMENT Uberbrand on 1/6/2018 “Brand Management is a powerful thing – just ask Greg from customer service” A strong brand is about more than the products or services offered. The sum of a brand’s intangible elements […]

Harnessing the Power of Brand Narrative for your Business

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HARNESSING THE POWER OF BRAND NARRATIVE FOR YOUR BUSINESS Uberbrand on 8/5/2018 “Discover what a solid story can do for your brand. It’s about consistency, differentiation, opportunity and stability.” All right, time for a story. And today’s story is about […]

Faking It

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS FAKING IT Uberbrand on 13/02/2018 “uberbrand senior strategy manager, Emily Seay, ponders on the importance of brand experiences.” Before I begin this post, I must confess to some behaviour that is generally frowned upon. This is the first time I’ve […]

How to Create a Powerful Brand Name

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW TO CREATE A POWERFUL BRAND NAME Uberbrand on 25/10/2017 “Naming your brand can be a big decision, after all it’s a moniker that your business will wear for the foreseeable future. There are many factors to consider. Is it […]