The Art of Brand Evolution
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS How Iconic Brands Stay Relevant by Evolving with Purpose and Clarity DAN RATNER on 24/02/2025 Over the last year or so, my team and I have worked with some of Australia’s most well-known brands. It’s always a privilege—but also a […]
The Colour and Composition of Identity
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS How Colour and Composition Shape the Soul of a Brand Identity DAN RATNER on 23/01/2025 | Photography by Dan Ratner aka @streetscaping Recently I was very saddened to hear about David Lynch’s passing. Reflecting on his legacy, I revisited Blue […]
LJ Hooker
Services Case Studies Insights About Contact X A Brand With A Difference For almost a century, Australians have trusted LJ Hooker with all their property needs, and for good reason. LJ Hooker knows the difference between getting something done, and doing it well. We were tasked with re-establishing their relevance today, and into the next […]
Peoplebank
Services Case Studies Insights About Contact X A BRAND FOR PEOPLE JUST LIKE YOU For over 25 years, RGF Staffing have been trusted to place IT & Digital specialists for some of Asia Pacifics most dynamic and recognised organisations. The company’s continued growth saw an evolution in the traditional IT space from pure recruitment through […]
Liveware
Services Case Studies Insights About Contact X A Brand Evolution for Growth Founded as a Business Process Outsourcing (BPO) firm, Liveware’s services have since evolved to include business growth consulting and implementation. We were approached to assist with their repositioning in market through a new brand strategy, as well as a refreshed visual and verbal […]
Atlas
Services Case Studies Insights About Contact X https://uberbrand.com.au/wp-content/uploads/2024/02/v4-ATLAS-Relaunch-COMPRESSED.movhttps://uberbrand.com.au/wp-content/uploads/2024/02/Comp-1.mp4 Reimagining Luxury When LJ Hooker, one of Australia’s foremost real estate groups, launched a high-end real estate franchise, Atlas, the development of a distinct brand identity was required. CLIENT Atlas Real Estate SECTOR Real Estate SERVICES Brand Strategy, Campaign Shoot, Logo Design, Brand Evolution, Brand Identity Read […]
A Journey Toward Authenticity in My Photographic Works
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS A Journey Toward Authenticity in My Photographic Works DAN RATNER on 17/10/2024 | Photography by Dan Ratner aka @streetscaping Photography is, at its essence, an act of perception. But often, in striving for a perfect shot, we risk becoming disconnected […]
5 Rules Of Managing Your Brand
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS The 5 Rules Of Managing Your Brand Uberbrand on 26/09/2024 In 1999, Nielsen Media Research identified more than 500,000 brands worldwide across 2,000+ product categories. Today, the number has expanded to such a degree that it’s impossible to conduct that same scale […]
What Is A Brand?
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS WHAT IS A BRAND? Uberbrand on 30/08/2024 Strong brands are built by clearly defining who you are and what you do. Ultimately, if you stay true to your definition, you can deliver a consistent association across your desired market and audience segments. […]
Upperground
Services Case Studies Insights About Contact X Finding opportunity in a new world Digital recruitment is a fast-transforming space, where opportunity abounds – but finding the best fit can be challenging. Recognising this, Hudson, one of Australia’s leading recruitment agencies, approached us to help them build a new brand around a digital recruitment offering designed […]