Upperground

Services Case Studies Insights About Contact X Finding opportunity in a new world Digital recruitment is a fast-transforming space, where opportunity abounds – but finding the best fit can be challenging. Recognising this, Hudson, one of Australia’s leading recruitment agencies, approached us to help them build a new brand around a digital recruitment offering designed […]

Through the Fragments of Light

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & PHILOSOPHY BACK TO POSTS Through the Fragments of Light DAN RATNER on 31/07/2024 | Photography by Dan Ratner aka @streetscaping People, by definition, are creative; it’s how we solve problems, and learning is something that never ends. As Sir Ken Robinson said, “It’s not […]

Arriva

Services Case Studies Insights About Contact X BUILDING FOR A SECURE TOMORROW For over 30 years, renowned family business, ARM Holdings has excelled in developing and managing quality rental properties. As demand for secure, long-term rentals continues to grow, an opportunity was identified to reposition the brand for future success and enhance market leadership.  CLIENT […]

Do You Know the Difference Between Marketing and Branding?

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, MARKETING BACK TO POSTS Do You Know the Difference Between Marketing and Branding? UBERBRAND on 18/07/2024 “The terms marketing and branding often get tangled up together under the big marketing umbrella – however, despite their close relationship marketing and branding serve distinct purposes.” We’ll touch […]

5 Differences Between Corporate Branding and Product Branding

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, DESIGN & PHILOSOPHY BACK TO POSTS 5 Differences Between Corporate Branding and Product Branding UBERBRAND on 16/07/2024 “Powerful brand recall equates brands with more than the sum of their parts. Take McDonald’s for instance…” Branding is all about your company’s story and its messages. In […]

The Art of Seeing

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, DESIGN & PHILOSOPHY BACK TO POSTS The Art of Seeing DAN RATNER on 26/06/2024 | Photography by @streetscaping “Walking through the city, I find moments worth capturing—glances, shadows, movements that generally go unnoticed. Each shot is a snapshot of life, raw and unfiltered. But the […]

Ghost in the machine; Mastery, Spontaneity, and the Beauty in Human Error

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE, DESIGN & PHILOSOPHY BACK TO POSTS Embracing Mistakes How Imperfection Fuels True Creative Mastery DAN RATNER on 27/05/2024 | Photography by Dan Ratner “I’ve been thinking a lot about how we apply our humanity in process, and have come to observe that regardless of discipline, […]

The Art of Perception: Mastering the Elements of Visual Storytelling in Photography

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS The Art of Perception: Learning the Elements of Visual Storytelling DAN RATNER on 13/05/2024 | Photography by Dan Ratner “As the sun’s final rays pierce through the storm clouds, Sydney’s Centennial Park transforms into a theatre of natural spectacle. Bats, […]

INSIGHTS FEATURED – Dan Ratner

Services Case Studies Insights About Contact X INSIGHTS / DESIGN & PHILOSOPHY BACK TO POSTS Crafting Light: The Sacred Dance of Photography in the Digital Age DAN RATNER on 19/04/2024 “Last night at the Art Gallery of NSW, amidst a small and attentive audience, I was struck by Trent Parke’s reflections on photography.” His devotion […]