Game Over – What Can we Learn from the Death of a Brand
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS GAME OVER – WHAT CAN WE LEARN FROM THE DEATH OF A BRAND Uberbrand on 4/07/2018 “Generations mourn as an institution of fun closes all stores in the US, UK and Australia. But what can brands learn from Toys ‘R’ […]
Trend-Spotting: Brands Killing it With Self-Reflection
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS TREND-SPOTTING: BRANDS KILLING IT WITH SELF-REFLECTION Uberbrand on 27/06/2018 “Brands are taking a long, hard look at themselves, presenting self-reflective campaigns that are witty and original.” As consumers become more sceptical of advertising in its traditional forms, the playing field […]
How Smart Brands Turned Sydney Vivid Into a Golden Opportunity
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW SMART BRANDS TURNED SYDNEY VIVID INTO A GOLDEN OPPORTUNITY Uberbrand on 20/06/2018 “Branded experiences and creative thinking meant that 2018’s Sydney Vivid Festival was a special one for companies as well as the public.” The 10th anniversary of Vivid […]
How to Bring your Brand to Life – With Verbal Identity
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS HOW TO BRING YOUR BRAND TO LIFE – WITH VERBAL IDENTITY Uberbrand on 14/4/2024 “Ensuring that your brand speaks with a consistent voice has never been more necessary.” For a long time, VERBAL IDENTITY was seen as the lesser little brother to VISUAL […]
The Importance of Brand Management
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS THE IMPORTANCE OF BRAND MANAGEMENT Uberbrand on 1/3/2024 “Brand Management is a powerful thing – just ask Greg from customer service” A strong brand is about more than the products or services offered. The sum of a brand’s intangible elements […]
The Future is AI. What can Marketers do?
Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS THE FUTURE IS AI. WHAT CAN MARKETERS DO? Uberbrand on 18/5/2018 “At Google’s recent annual developer conference, CEO Sundar Pichai demonstrated the new capabilities of their AI, Google Duplex and Google Assistant and how it can handle your calls.” The conversation between […]
Harnessing the Power of Brand Narrative for your Business
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HARNESSING THE POWER OF BRAND NARRATIVE FOR YOUR BUSINESS Uberbrand on 8/12/2023 “Discover what a solid story can do for your brand. It’s about consistency, differentiation, opportunity and stability.” All right, time for a story. And today’s story is about […]
Targus & Uberbrand
Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS TARGUS & UBERBRAND Uberbrand on 9/03/2018 “Global technology and mobile carry solutions company, Targus have appointed uberbrand to its first Australia and New Zealand agency roster.” In order to realign itself to a changing market landscape, Targus has appointed in total five […]
Faking It
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS FAKING IT Uberbrand on 13/02/2018 “uberbrand senior strategy manager, Emily Seay, ponders on the importance of brand experiences.” Before I begin this post, I must confess to some behaviour that is generally frowned upon. This is the first time I’ve […]
4 Signs Your Visual Identity Needs a Makeover
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS 4 SIGNS YOUR VISUAL IDENTITY NEEDS A MAKEOVER Uberbrand on 22/11/2023 “A brand’s visual identity plays an important role in expressing how you’d like your business perceived.” That’s because brand is a perception held in the mind of your audience. […]