Transforming Crypto Global United into CGU

Brand Strategy
Aligning the new brand identity with CGU’s expanded mission and values was crucial. The transformation required a complete reimagining of the brand to resonate with a broader, global audience while retaining existing brand equity.

Visual Identity
Collaborative workshops and a comprehensive brand audit guided the development of a brand identity that worked both in the physical and virtual world. The new logo, visual language, and messaging were crafted to foster inclusivity and trust in the Web3 space, tailored to CGU’s unique digital nature.

Results
The transformation energised the CGU community and increased brand recognition. The new identity resonated with CGU’s growth into new areas of the decentralised economy, aligning with the company’s objectives of breaking down boarders to generate sustainable income and developing new digital skill.

Social post
The transformation of Crypto Global United into CGU reflects our philosophy of intentional action and innovative design. It stands as a testament to the importance of brand evolution and highlights the power of strategic alignment. After conducting workshops and a comprehensive brand audit, we guided the development of a brand identity that works seamlessly across both physical and virtual environments. The new logo, visual language, and messaging were crafted to foster inclusivity and trust in the Web3 space, tailored to CGU’s unique digital presence. #brandstrategy #branddesign #brandevolution