FUELLING PERFORMANCE

Since 1980, Herbalife have been on a mission to change people’s lives by providing high quality, science–backed nutritional products, and a sound business opportunity that transforms communities. We were tasked with building awareness, trust and consideration around Herbalife as a world-class nutrition company to an Australian audience.

CLIENT

Herbalife

SECTOR

Nutrition / Health & Fitness

SERVICES

Campaign direction, film production

Creative Solution

To build awareness and create consideration among the Australian community, we created a documentary-style online series using the stories of real-life Australian athletes who have used Herbalife to fuel their performance.

Focusing on the Western Sydney Wanderers Women’s Football team, we could provide a behind the scenes look into how Herbalife nutritional products assist the players in performing at their best, both on the field in preparation and on game day.

We showcased inspiring visuals of star players on the training pitch, as well as archival footage of the team kicking goals. To increase credibility, we highlighted the club’s belief in the benefits of Herbalife products for the players performance and recovery.

To communicate the business side of Herbalife, we also created a series around distributors using immersive ‘day in the life’ visual storytelling. We showcased how Herbalife’s direct selling model creates opportunities for Australians from all backgrounds to build a business or supplement their income while at the same time fostering a community.

Candid and captivating, both the athlete and distributor stories gave real insight for our audience into how Herbalife’s science backed nutritional products are helping real Australians to support their goals – both health and business.