How Smart Brands Turned Sydney Vivid Into a Golden Opportunity
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW SMART BRANDS TURNED SYDNEY VIVID INTO A GOLDEN OPPORTUNITY Uberbrand on 20/06/2018 “Branded experiences and creative thinking meant that 2018’s Sydney Vivid Festival was a special one for companies as well as the public.” The 10th anniversary of Vivid […]
How to Bring your Brand to Life – With Verbal Identity
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS HOW TO BRING YOUR BRAND TO LIFE – WITH VERBAL IDENTITY Uberbrand on 14/4/2024 “Ensuring that your brand speaks with a consistent voice has never been more necessary.” For a long time, VERBAL IDENTITY was seen as the lesser little brother to VISUAL […]
The Importance of Brand Management
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS THE IMPORTANCE OF BRAND MANAGEMENT Uberbrand on 1/3/2024 “Brand Management is a powerful thing – just ask Greg from customer service” A strong brand is about more than the products or services offered. The sum of a brand’s intangible elements […]
Harnessing the Power of Brand Narrative for your Business
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HARNESSING THE POWER OF BRAND NARRATIVE FOR YOUR BUSINESS Uberbrand on 8/12/2023 “Discover what a solid story can do for your brand. It’s about consistency, differentiation, opportunity and stability.” All right, time for a story. And today’s story is about […]
Faking It
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS FAKING IT Uberbrand on 13/02/2018 “uberbrand senior strategy manager, Emily Seay, ponders on the importance of brand experiences.” Before I begin this post, I must confess to some behaviour that is generally frowned upon. This is the first time I’ve […]
How to Create a Powerful Brand Name
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW TO CREATE A POWERFUL BRAND NAME Uberbrand on 25/11/2023 “Naming your brand can be a big decision, after all it’s a moniker that your business will wear for the foreseeable future. There are many factors to consider. Is it […]
Why Marketing is Everyone’s Business
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHY MARKETING IS EVERYONE’S BUSINESS Uberbrand on 6/7/2026 Right now, someone is forming a view of your business, and it is not happening on your website. It is happening in a review left by a customer your support team helped, […]
What do people really think about your brand?
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHAT DO PEOPLE REALLY THINK ABOUT YOUR BRAND? Uberbrand on 6/07/2026 If you asked ten people who know your business to describe what your brand stands for, what would they say? More importantly, would they all say the same thing? […]
INSIGHTS TEMPLATE
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS BACHELOR’S HANDBAG ANYONE?? Uberbrand on 3/10/2017 https://www.youtube.com/watch?v=V1e0apyGASc “Do you reckon language is dying or evolving? Some words lose their meaning & potency, while new phrases are emerging.” On one side, there’s the drone of #CORPORATESPEAK – ‘strategy,’ ‘bandwidth,’ & ‘leverage’ are so overused they’ve […]
Tafe NSW
Services Case Studies Insights About Contact X TRANSFORMING AUSTRALIA’S LARGEST SKILLS PROVIDER TAFE NSW is one of Australia’s oldest and most integrated institutions in the educational landscape. Operating under 11 semi-autonomous institutes, each institute had its own branding, courses, and services, leading to a fragmented brand landscape. CLIENT Tafe NSW SECTOR Education SERVICES Brand Strategy, […]