The Art of Perception: Mastering the Elements of Visual Storytelling in Photography
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS The Art of Perception: Learning the Elements of Visual Storytelling DAN RATNER on 13/05/2024 | Photography by Dan Ratner “As the sun’s final rays pierce through the storm clouds, Sydney’s Centennial Park transforms into a theatre of natural spectacle. Bats, […]
Framed for the Scroll: The Intersection of Art, Artists, Audience, and Social Media
Services Case Studies Insights About Contact X INSIGHTS / DESIGN & PHILOSOPHY BACK TO POSTS Framed for the Scroll: The Intersection of Art, Artists, Audience, and Social Media DAN RATNER on 3/05/2024 | Photography by Dan Ratner “It’s a wet and rainy evening at the Michael Reid Gallery, the atmosphere is charged with the evocative […]
Crafting Light: The Relentless Pursuit of the Image
Services Case Studies Insights About Contact X INSIGHTS / DESIGN & PHILOSOPHY BACK TO POSTS Crafting Light: The Relentless Pursuit of the Image DAN RATNER on 19/04/2024 | Photography by Dan Ratner “Last night at the Art Gallery of NSW, amidst a small and attentive audience, I was struck by Trent Parke’s reflections on photography.” […]
The Threads of Change: Weaving Brand Strategy Through the Fabric of Technological Revolutions
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS The Threads of Change: Weaving Brand Strategy Through the Fabric of Technological Revolutions Uberbrand on 16/4/2024 “Imagine you are weaving a tapestry, where each thread represents a different era of technological innovation: the coarse linen of the Industrial Revolution, the vibrant silks […]
A Question of Creativity? As the World Changes (Again)
Services Case Studies Insights About Contact X INSIGHTS / CREATIVITY & DESIGN BACK TO POSTS A QUESTION OF CREATIVITY? AS THE WORLD CHANGES (AGAIN) Uberbrand on 5/3/2024 “My journey into the creative realm was an immersion into the sanctuaries of Sydney’s creative maestros, a rite of passage marked by observation and inspiration rather than direct […]
Uberbrand Celebrates its 3rd Win at the Australian Business Awards
Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS UBERBRAND CELEBRATES ITS 3RD WIN AT THE AUSTRALIAN BUSINESS AWARDS Uberbrand on 3/08/2018 “uberbrand has again been recognised as an ABA100 winner in The Australian Business Awards for Brand Management.” We’re proud to have been awarded the prestigious ABA100 Australian Business Award […]
4 Tips for Brands who Want to be Socially Conscious
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS 4 TIPS FOR BRANDS WHO WANT TO BE SOCIALLY CONSCIOUS Uberbrand on 18/07/2018 “Brands and social consciousness: it’s about authenticity, delicacy and proactivity.” Whilst social consciousness in BRANDING AND MARKETING might not be anything new, it’s safe to say that we’re in […]
Game Over – What Can we Learn from the Death of a Brand
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS GAME OVER – WHAT CAN WE LEARN FROM THE DEATH OF A BRAND Uberbrand on 4/07/2018 “Generations mourn as an institution of fun closes all stores in the US, UK and Australia. But what can brands learn from Toys ‘R’ […]
Trend-Spotting: Brands Killing it With Self-Reflection
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS TREND-SPOTTING: BRANDS KILLING IT WITH SELF-REFLECTION Uberbrand on 27/06/2018 “Brands are taking a long, hard look at themselves, presenting self-reflective campaigns that are witty and original.” As consumers become more sceptical of advertising in its traditional forms, the playing field […]
How Smart Brands Turned Sydney Vivid Into a Golden Opportunity
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW SMART BRANDS TURNED SYDNEY VIVID INTO A GOLDEN OPPORTUNITY Uberbrand on 20/06/2018 “Branded experiences and creative thinking meant that 2018’s Sydney Vivid Festival was a special one for companies as well as the public.” The 10th anniversary of Vivid […]