Targus & Uberbrand
Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS TARGUS & UBERBRAND Uberbrand on 9/03/2018 “Global technology and mobile carry solutions company, Targus have appointed uberbrand to its first Australia and New Zealand agency roster.” In order to realign itself to a changing market landscape, Targus has appointed in total five […]
Faking It
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS FAKING IT Uberbrand on 13/02/2018 “uberbrand senior strategy manager, Emily Seay, ponders on the importance of brand experiences.” Before I begin this post, I must confess to some behaviour that is generally frowned upon. This is the first time I’ve […]
4 Signs Your Visual Identity Needs a Makeover
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS 4 SIGNS YOUR VISUAL IDENTITY NEEDS A MAKEOVER Uberbrand on 22/11/2023 “A brand’s visual identity plays an important role in expressing how you’d like your business perceived.” That’s because brand is a perception held in the mind of your audience. […]
How to Create a Powerful Brand Name
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW TO CREATE A POWERFUL BRAND NAME Uberbrand on 25/11/2023 “Naming your brand can be a big decision, after all it’s a moniker that your business will wear for the foreseeable future. There are many factors to consider. Is it […]
Why Marketing is Everyone’s Business
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHY MARKETING IS EVERYONE’S BUSINESS Uberbrand on 4/10/2017 “We now live in a world where the customer is the beating heart, driving brands, both big and small, to rethink the way they engage their customers and the role its employees […]
What do people really think about your brand?
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHAT DO PEOPLE REALLY THINK ABOUT YOUR BRAND? Uberbrand on 3/10/2017 “If you asked 10 people that know you to describe what your brand stands for, what would they say?” A brand positioning has been best described as a ‘place […]
INSIGHTS TEMPLATE
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS BACHELOR’S HANDBAG ANYONE?? Uberbrand on 3/10/2017 https://www.youtube.com/watch?v=V1e0apyGASc “Do you reckon language is dying or evolving? Some words lose their meaning & potency, while new phrases are emerging.” On one side, there’s the drone of #CORPORATESPEAK – ‘strategy,’ ‘bandwidth,’ & ‘leverage’ are so overused they’ve […]
Tafe NSW
Services Case Studies Insights About Contact X TRANSFORMING AUSTRALIA’S LARGEST SKILLS PROVIDER TAFE NSW is one of Australia’s oldest and most integrated institutions in the educational landscape. Operating under 11 semi-autonomous institutes, each institute had its own branding, courses, and services, leading to a fragmented brand landscape. CLIENT Tafe NSW SECTOR Education SERVICES Brand strategy, […]
Anti-Design… is it a flash in the pan or can it be a long-term design language?
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS ANTI-DESIGN… IS IT A FLASH IN THE PAN OR CAN IT BE A LONG-TERM DESIGN LANGUAGE? Uberbrand on 19/5/2024 “Anti-design is recognisable through the use of bold flat colors, asymmetric layouts, and unconventional formatting. Other hallmarks include a disregard for […]
Domain Insure
Services Case Studies Insights About Contact X https://uberbrand.com.au/wp-content/uploads/2024/04/DOM004_Bike_NoVO_v4.1.mp4https://uberbrand.com.au/wp-content/uploads/2024/04/Domain-Mobile-V-1.mp4 STAKING THEIR CLAIM IN INSURANCE Domain Insure is the sub-brand from Domain which brings the much-loved property site to the property insurance market. We were tasked with building the Domain Insure brand that would reinforce Domain’s love of property whilst staking their claim in the property insurance […]