How to Create a Powerful Brand Name
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW TO CREATE A POWERFUL BRAND NAME Uberbrand on 25/11/2023 “Naming your brand can be a big decision, after all it’s a moniker that your business will wear for the foreseeable future. There are many factors to consider. Is it […]
Why Marketing is Everyone’s Business
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHY MARKETING IS EVERYONE’S BUSINESS Uberbrand on 4/10/2017 “We now live in a world where the customer is the beating heart, driving brands, both big and small, to rethink the way they engage their customers and the role its employees […]
What do people really think about your brand?
Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS WHAT DO PEOPLE REALLY THINK ABOUT YOUR BRAND? Uberbrand on 3/10/2017 “If you asked 10 people that know you to describe what your brand stands for, what would they say?” A brand positioning has been best described as a ‘place […]
INSIGHTS TEMPLATE
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS BACHELOR’S HANDBAG ANYONE?? Uberbrand on 3/10/2017 https://www.youtube.com/watch?v=V1e0apyGASc “Do you reckon language is dying or evolving? Some words lose their meaning & potency, while new phrases are emerging.” On one side, there’s the drone of #CORPORATESPEAK – ‘strategy,’ ‘bandwidth,’ & ‘leverage’ are so overused they’ve […]
Anti-Design… is it a flash in the pan or can it be a long-term design language?
Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS ANTI-DESIGN… IS IT A FLASH IN THE PAN OR CAN IT BE A LONG-TERM DESIGN LANGUAGE? Uberbrand on 19/5/2024 “Anti-design is recognisable through the use of bold flat colors, asymmetric layouts, and unconventional formatting. Other hallmarks include a disregard for […]
Bachelor’s handbag anyone??
Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS BACHELOR’S HANDBAG ANYONE?? Uberbrand on 25/1/2024 https://www.youtube.com/watch?v=V1e0apyGASc “Do you reckon language is dying or evolving? Some words lose their meaning & potency, while new phrases are emerging.” On one side, there’s the drone of #CORPORATESPEAK – ‘strategy,’ ‘bandwidth,’ & ‘leverage’ are so overused they’ve […]
The long-term effect of short-termism
Services Case Studies Insights About Contact X INSIGHTS / BRAND STRATEGY BACK TO POSTS The long-term effect of short-termism Uberbrand on 30/6/2018 “An open letter to CMOs” Back when uberbrand attended the 2018 annual CMO Summit on the Gold Coast, the event brought together over 150 industry leaders to connect and discuss the most relevant […]