Brand Strategy / Design / Communication / Digital
Re-establishing an icon
Asteron Life (part of the Suncorp Group) has a heritage that harps back over 175 years. Making it one of Australia’s oldest insurers.
As the market for life insurance continues to evolve, Asteron needed to re-establish itself as a leading provider amongst its financial advice audience.
The aim was to encourage conversation around their brand proposition by highlighting its history and achievements.
Strategy & Identity
As one of the oldest life insurers in Australia, Asteron has the experience to make informed decisions.
Furthermore, not weighed down by size, allows Asteron to operate from a unique space that lets is balance scale and agility.
Demonstrated by its ability to implement quickly and effectively. As a result, Asteron Life can provide better quality products, initiate conversation and drive market innovation.
From these insights a refined visual identity, segmentation programme and marketing collateral has been created.
The sum of which unequivocally establishes Asteron Life as a premium quality, genuine alternative.