Case Studies / Asteron Life

Brand Strategy / Design / Communication / Digital

Better life

Re-establishing an icon

Asteron Life Website Tab View

The Task

Asteron Life (part of the Suncorp Group) has a heritage that harps back over 175 years. Making it one of Australia’s oldest insurers.

 

As the market for life insurance continues to evolve, Asteron needed to re-establish itself as a leading provider amongst its financial advice audience.

 

The aim was to encourage conversation around their brand proposition by highlighting its history and achievements.

 

Strategy & Identity

As one of the oldest life insurers in Australia, Asteron has the experience to make informed decisions.

 

Furthermore, not weighed down by size, allows Asteron to operate from a unique space that lets is balance scale and agility.

 

Demonstrated by its ability to implement quickly and effectively. As a result, Asteron Life can provide better quality products, initiate conversation and drive market innovation.

From these insights a refined visual identity, segmentation programme and marketing collateral has been created.

 

The sum of which unequivocally establishes Asteron Life as a premium quality, genuine alternative.

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