Case Studies / Cuscal

Brand Strategy / Design / Communication / Digital

The sum of us

An innovative player in the industry

Cuscal works with really forward-thinking customers and it’s an empowering place to work.

To demonstrate that to both current and potential employees, it was essential to having everyone living the brand.

Strategy & Identity

uberbrand created a brand and values training program for its employees, which also strengthened opportunities for employees to be recognised for delivering on the defined brand values.


These employees could become brand ambassadors.

uberbrand complemented the training program with a unique internal visual identity and brand mascot that was fun and engaging. It focused on the ‘us’ in Cuscal, and included imagery that was plastered throughout the company’s premises as a constant reminder for employees.

The Results

The business already had a rewards and recognition system in place, which uberbrand could integrate into the organisational culture to bring it to life.


To do this, uberbrand needed to develop a brand strategy and a refreshed visual identity.

uberbrand investigated what it meant to work for a company like Cuscal, to identify the unique positive attributes, behaviours, and values that Cuscal could champion.

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