Case Studies / Kelly Partners

Brand Strategy / Design / Communication / Digital

Shaking things up; Changing the status quo

Kelly+Partners, for business owners going somewhere; Powerful visuals with immediate impact

The Task

Kelly+Partners stays focused by working for business owners – single-minded, process, responsive, better, faster. A direct tone of voice helps to make it clear that Kelly+Partners understands business owners and their business.


Having developed the brand and refreshed brand, visual identity, and messaging we then collaborated with renowned illustrator Noma Bar to create advertising which strongly featured the Kelly+Partners brand alongside visual puns with hidden meanings.

Designed with powerful visuals for immediate impact, the illustrations also contain deeper meaning.

Continued fast growth

In 2017, culminating in its Initial Public Offering (IPO), we helped them take their unique position to market through a renewed visual identity, above the line, activations, TV, press, digital and outdoor campaigns.

Now boasting 15 offices, over 200 staff and a market capitalisation of over $65M, Kelly+Partners is positioned to take on the incumbent accounting firms driving continued focused growth.

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