Case Studies / Kids Under Cover


Sharing the good work of a great brand

Defining an online footprint to gain exposure, improve engagement and increase donations

The Task

As a not-for-profit organisation dedicated to preventing youth homelessness, Kids Under Cover needed help defining their online footprint in order to gain exposure, improve engagement and increase donations.


Initially, to understand the target audiences of the Kids Under Cover brand we plotted user journeys.

We then used experience to inform a new website that is more responsive and provides an emotional connection between the organisation and its audience, while also simplifying the donation journey.

With a significant increase in website traffic following the website redevelopment, Kids Under Cover is able to continue telling its story effectively online – gaining cut through with each of their distinct audiences and remaining a leader in youth homelessness prevention in Australia.

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