Case Studies / Mojo

Brand Strategy / Design / Communication / Digital

Disrupting Inertia & Cutting through

Mojo is disconnected from an industry that profits from consumption

The Requirement

The energy industry profits from consumption and customer inertia: very few people examine their power bills closely and spend time researching options.

 

With energy prices continually rising, there was no real alternative. This created a perfect storm for Mojo Power, a digitally focused start-up that aims to give power back to energy customers.

With ambitions of a true disruptor, like Airbnb or Uber, Mojo is disconnected from an industry that profits from consumption.

 

The proposition is simple – source the best wholesale energy prices for customers in exchange for a flat fee.

The Results

Knowing they were onto something big, Mojo engaged uberbrand to set up the proposition and culture from the beginning.

 

Our processes defined the brand value proposition and drove a naming exercise where we landed on Mojo Power with the tagline, “It’s energy, with benefits”.

 

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