Brand Strategy / Design / Communication / Digital
Disrupting Inertia & Cutting through
Mojo is disconnected from an industry that profits from consumption
The energy industry profits from consumption and customer inertia: very few people examine their power bills closely and spend time researching options.
With energy prices continually rising, there was no real alternative. This created a perfect storm for Mojo Power, a digitally focused start-up that aims to give power back to energy customers.
With ambitions of a true disruptor, like Airbnb or Uber, Mojo is disconnected from an industry that profits from consumption.
The proposition is simple – source the best wholesale energy prices for customers in exchange for a flat fee.
Knowing they were onto something big, Mojo engaged uberbrand to set up the proposition and culture from the beginning.
Our processes defined the brand value proposition and drove a naming exercise where we landed on Mojo Power with the tagline, “It’s energy, with benefits”.